Story
I am Mansoor. I was born and raised in the UAE, surrounded by a culture that thrives on ambition and reinvention. I never studied design in a classroom. Instead, I taught myself through trial, error, and an endless curiosity that refused to let me quit.
In the beginning, I was lost. I stumbled through early jobs I wasn’t ready for, failed often, and doubted myself more times than I can count. But failure became my teacher. It stripped away ego and showed me that design is not a skill you master overnight, it’s a lifelong apprenticeship to curiosity.
Little by little, I learned to translate ideas into form. A poster here, a logo there. Soon, entire environments, exhibitions and events where design wasn’t just seen, but experienced. Each step revealed that design could be anything: a screen, a space, a garment, even a way of thinking.
I left behind stability to work for myself, chasing freedom and meaning. Freelance life was chaotic, moments of silence, moments of doubt but also breakthroughs that stretched my work across borders and into projects I once thought were out of reach.
Today, I'm building FEY STUDIO into powerhouse of visual design for events & exhibitions. Each project must balance function with feeling, pragmatism with poetry. Our work lives in that intersection, where ideas take shape and emotions find their form.
Manifesto
Dual Reality: Everything exists in duality — light and darkness, heat and cold, analog and digital, stars and black holes, life and death, past and future. Aesthetically, it is where Renaissance meets the Futuristic.
Human-Centric Story: Every story revolves around the human. Design has purpose only when it reflects our condition, stirs emotion, and moves us toward a better future.
Solve A Problem and/or Do It For Art : Let the design solve problems and/or create a poetry, to touch and interact with human.
Find A Hero: Contrast is key. Forget the noise, focus on purpose.
Have A Character / Express Emotions: What emotions does it convey? What's it trying to say? Always be emotional to connect with human. Expressionism.
10% Innovation - 90% Work In Progress: Interesting question to ask is "Do I really need to reinvent a wheel?" A thin-line. Or create something completely new that "hovers". A thin-line. Always work in progress.
Be Destructive: Go against the wave to create new waves. Bend and break rules.
Selected Clients
Manifesto
Manifesto
Dual Reality
Everything exists in duality — light and darkness, heat and cold, analog and digital, stars and black holes, life and death, past and future. Aesthetically, it is where Renaissance meets the Futuristic.
Human-Centric Story
Every story revolves around the human. Design has purpose only when it reflects our condition, stirs emotion, and moves us toward a better future.
Solve A Problem and/or Do It For Art
Let the design solve problems and/or create a poetry, to touch and interact with human.
Find A Hero
Contrast is key. Forget the noise, focus on purpose.
Have A Character / Express Emotions
What emotions does it convey? What's it trying to say? Always be emotional to connect with human. Expressionism.
10% Innovation - 90% Work In Progress
Interesting question to ask is "Do I really need to reinvent a wheel?" A thin-line. Or create something completely new that "hovers". A thin-line. Always work in progress.
Be Destructive
Go against the wave to create new waves. Bend and break rules.
Dual Reality: Everything exists in duality — light and darkness, heat and cold, analog and digital, stars and black holes, life and death, past and future. Aesthetically, it is where Renaissance meets the Futuristic.
Human-Centric Story: Every story revolves around the human. Design has purpose only when it reflects our condition, stirs emotion, and moves us toward a better future.
Solve A Problem and/or Do It For Art : Let the design solve problems and/or create a poetry, to touch and interact with human.
Find A Hero: Contrast is key. Forget the noise, focus on purpose.
Have A Character / Express Emotions: What emotions does it convey? What's it trying to say? Always be emotional to connect with human. Expressionism.
10% Innovation - 90% Work In Progress: Interesting question to ask is "Do I really need to reinvent a wheel?" A thin-line. Or create something completely new that "hovers". A thin-line. Always work in progress.
Be Destructive: Go against the wave to create new waves. Bend and break rules.
Dual Reality: Everything exists in duality — light and darkness, heat and cold, analog and digital, stars and black holes, life and death, past and future. Aesthetically, it is where Renaissance meets the Futuristic.
Human-Centric Story: Every story revolves around the human. Design has purpose only when it reflects our condition, stirs emotion, and moves us toward a better future.
Solve A Problem and/or Do It For Art : Let the design solve problems and/or create a poetry, to touch and interact with human.
Find A Hero: Contrast is key. Forget the noise, focus on purpose.
Have A Character / Express Emotions: What emotions does it convey? What's it trying to say? Always be emotional to connect with human. Expressionism.
10% Innovation - 90% Work In Progress: Interesting question to ask is "Do I really need to reinvent a wheel?" A thin-line. Or create something completely new that "hovers". A thin-line. Always work in progress.
Be Destructive: Go against the wave to create new waves. Bend and break rules.
Manifesto
Story
Story
I am Mansoor. I was born and raised in the UAE, surrounded by a culture that thrives on ambition and reinvention. I never studied design in a classroom. Instead, I taught myself through trial, error, and an endless curiosity that refused to let me quit.
In the beginning, I was lost. I stumbled through early jobs I wasn’t ready for, failed often, and doubted myself more times than I can count. But failure became my teacher. It stripped away ego and showed me that design is not a skill you master overnight, it’s a lifelong apprenticeship to curiosity.
Little by little, I learned to translate ideas into form. A poster here, a logo there. Soon, entire environments, exhibitions and events where design wasn’t just seen, but experienced. Each step revealed that design could be anything: a screen, a space, a garment, even a way of thinking.
I left behind stability to work for myself, chasing freedom and meaning. Freelance life was chaotic — moments of silence, moments of doubt — but also breakthroughs that stretched my work across borders and into projects I once thought were out of reach.
Today, I see design as translation of emotions made visible. Each project must balance function with feeling, pragmatism with poetry. My work lives in that intersection, where ideas take shape and emotions find their form.
Motto: “To create is to exist”
I’m dedicating my life to creating whatever that makes me feel free. Without creating, I feel absent. Each design, photograph, poem or anything is an affirmation that I’m here, thinking, shaping, and adding to the world. If I am remembered for anything, it should be I created without boundaries of a medium and without restrictions of any kind. I was free.
Creation is how we leave traces of ourselves, how we turn imagination into reality.
I am Mansoor. I was born and raised in the UAE, surrounded by a culture that thrives on ambition and reinvention. I never studied design in a classroom. Instead, I taught myself through trial, error, and an endless curiosity that refused to let me quit.
In the beginning, I was lost. I stumbled through early jobs I wasn’t ready for, failed often, and doubted myself more times than I can count. But failure became my teacher. It stripped away ego and showed me that design is not a skill you master overnight, it’s a lifelong apprenticeship to curiosity.
Little by little, I learned to translate ideas into form. A poster here, a logo there. Soon, entire environments, exhibitions and events where design wasn’t just seen, but experienced. Each step revealed that design could be anything: a screen, a space, a garment, even a way of thinking.
I left behind stability to work for myself, chasing freedom and meaning. Freelance life was chaotic, moments of silence, moments of doubt but also breakthroughs that stretched my work across borders and into projects I once thought were out of reach.
Today, I'm building FEY STUDIO into powerhouse of visual design for events & exhibitions. Each project must balance function with feeling, pragmatism with poetry. Our work lives in that intersection, where ideas take shape and emotions find their form.
I am Mansoor. I was born and raised in the UAE, surrounded by a culture that thrives on ambition and reinvention. I never studied design in a classroom. Instead, I taught myself through trial, error, and an endless curiosity that refused to let me quit.
In the beginning, I was lost. I stumbled through early jobs I wasn’t ready for, failed often, and doubted myself more times than I can count. But failure became my teacher. It stripped away ego and showed me that design is not a skill you master overnight, it’s a lifelong apprenticeship to curiosity.
Little by little, I learned to translate ideas into form. A poster here, a logo there. Soon, entire environments, exhibitions and events where design wasn’t just seen, but experienced. Each step revealed that design could be anything: a screen, a space, a garment, even a way of thinking.
I left behind stability to work for myself, chasing freedom and meaning. Freelance life was chaotic, moments of silence, moments of doubt but also breakthroughs that stretched my work across borders and into projects I once thought were out of reach.
Today, I'm building FEY STUDIO into powerhouse of visual design for events & exhibitions. Each project must balance function with feeling, pragmatism with poetry. Our work lives in that intersection, where ideas take shape and emotions find their form.
Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.
Direction & Strategy
Creative & Art Direction / Creative Consultancy
Branding
Brand Identity / Events & Exhibitions Branding
Visual Design
Design
Concept Design / Social Media Design / Pitch & Presentation Design
Expression
Expressi-on
Creative Writing / Photography
"To cræte is to exist"
I’m dedicating my life to creating whatever that makes me feel free. Without creating, I feel absent.
Each design, photograph, poem or anything is an affirmation that I’m here, thinking, shaping, and adding to the world.
"To cræte is to exist"
I’m dedicating my life to creating whatever that makes me feel free. Without creating, I feel absent.
Each design, photograph, poem or anything is an affirmation that I’m here, thinking, shaping, and adding to the world.
Explore My Life
Explore My Life
Journal
Got an idea, a question, or a project?
Got an idea, a question, or a project?
Got an idea, a question, or a project?